The Journalism industry is fast-approaching the turnover to technology. With social media becoming mainstream, publishers are now urged to convert from their “ancient” method of delivery to online. Although this has already happened, what challenges will we – as journalists – face in the coming change of delivery?
The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google’s chief economist. – This is frightening news for any online journalist. The techniques for drawing attention to readership, will have to be perfected to sustain suitable numbers.
As previously mentioned on the topic of Gamification, we need to study methods of engagement. Whether that be creating wow-factor introductions, or creating discussions and adding videos. Engagement is already an essential part of journalism, but how far will we have to go?