I have noticed a growing trend in the last few years, or what the avidly dedicated participants would brand a “lifestyle change”. With the likes of Miranda Kerr, Phoebe Tonkin, and Gwenyth Paltrow growing increasingly popular and influential with age, their largely publicised lifestyles have become beacons of hope for the less than stellar health of today’s society.
Miranda Kerr, arguably the most popular and publicised of the Victoria Secret Models, is married to one of the most attractive and successful men in Hollywood, Orlando Bloom, and with her enviable body, and the success of her organic skin care line, Kora Organics, journalists everywhere are relentless in their pursuit of how she achieves such a seemingly unattainable figure.
Ms Kerr, ever humble in her countless, probing interviews, credits her supermodel figure to the latest lifestyle trend currently sweeping rapidly through magazine stands (e.g. Women’s Fitness), the blogosphere, and social networking sites, where ambitious transformations are logged regularly of miraculous and impressive body and health changes.
Ms Kerr swears by a healthy, raw diet, incorporating regular exercise for strength and toning, and the elimination of unhealthy, processed foods, which has been labelled as a highly successful, and relatively simple craze promoted by bikini model diet ‘Ashy Bines Bikini Body Challenge’, as ‘clean eating’.
Clean eating has become the turning point of society’s ideal of beauty, with models and celebrities such as Gwenyth Paltrow and Phoebe Tonkin, creating websites dedicated to the choice of being fit and healthy, rather than skinny and weak.
‘Fitspo’ (or fit inspiration) is regularly promoted by followers of clean eating, where the images of emaciated and undernourished figures are scorned, and the growing trend of fitter and healthier bodies are instead idolised.
Ashy Bines, a bikini model, and the creator of the ‘Ashy Bines Bikini Body Challenge’, promotes the ‘fitspo’ image, creating a series of twelve-week programs for young women striving to obtain the statuesque bikini-clad body that Ms Bines herself advertises.
Daily, I encounter images of before and after photographs of women with remarkable weight loss transformations, fitter, healthier, and flowing bodies that exude the elation of their success through their ecstatic testimonials to the twelve-week program. They claim that the online forums, used for nutritional and fitness advice, have developed a new healthy and thin body that was obtained not through starvation, but through clean eating.
Ms Bines also regularly promotes national boot camp classes run by teams of her vast and enthused band of fit followers, where women share a common goal; to be clean and lean.
This new lifestyle craze has become a vessel of relief for endless yo-yo dieters, with the added benefits of great amounts of energy and a new zest for food, fitness, and life. Opposed to the former years of glamorised eating disorders, infamously emulated by super thin and successful models such as Kate Moss, this new way of life is a thing of salvation for the youth of our generation. No longer is the ambition to starve and diet, a desired ultimatum for self-conscious women and men worldwide, but something that has become quite a taboo, destructive path to self-improvement. With constant slogans and banners relentlessly branded across websites such as Twitter and Facebook, objecting to the pas t ideals of the unhealthy pursuit of thinness, the next generation are being bombarded with health-orientated ideals.
This, as a former sufferer of an eating disorder, comes as a breath of fresh air, and a fierce and elated turning point of hope. To know that my younger sister will grow up in a highly reliant media-orientated world that promotes clean eating and ‘fitspo’, rather than ‘thinspo’, is something of a relief.
The beauty of feeling a constant stream of positivity and energising goals for a fit and healthy lifestyle provides others like me with an inordinate mind transformation, and a cultivation of final peace. Clean eating is raising the youth of today in a world where we are encouraged to nurture and be kind to ourselves, and to be rewarded with self-satisfaction, energy, and a glowing transformation of mind, body, and soul.