I just got the joke in the Style book about clichés. It’s not subtlle either, I just wasn’t looking for it. It’s pretty good.
Excerpt from News Ltd Style Book Third Edition
These should be avoided (like the plague).
Get it? Get it!? ‘Cause it’s a cliché! I think it was the brackets (or parentheses, much similar, if not identical, to the ones enclosing this phrase) that threw me.
So, a little literature joke for you. It’s right up there with Harry Potter. Hi oh! I’m kidding, I’m Gen Y, I love Harry Potter.